DAMIANI: A STORY, A FAMILY, AN ALL-ITALIAN PASSION

“Damiani was born in 1924, founded by my grandfather Enrico in Valenza, in the heart of the most important Italian goldsmith district in the world. He soon became the trusted jeweler of the great families of the time for the creation of unique pieces, masterpieces of refined craftsmanship. Even the Princes and Princesses of the Royal House of Italy use Damiani for the most exclusive creations. The only international brand that designs and produces jewels since its inception, it is among the very few high-end jewellery brands still led by the founder’s family, ours, here in its third generation. We are a third generation in total harmony and synergy thanks to the great passion that unites us in managing the company founded by our grandfather. DAMIANI is not only the name of our company, but also and above all that of our family; of my grandfather who founded it, of my father Damiano who gave it an original personality, of us brothers who are now promoting its international development and also of our children who we hope will sign a new chapter in our history. For this reason, the first engine that guides our strategic choices is an unparalleled passion that for almost a century has merged with our savoir faire, our tradition and our successes to build our future and create unmistakable jewels. My brother Giorgio still personally selects the precious stones for the Masterpieces that will become Made in Italy ambassadors only after he himself has personally checked them one by one. A design that has earned us the still unmatched record of 18 Diamonds International Awards, the Oscars of Jewellery, two of which were created by Giorgio, one by our mother Gabriella who still talks to our most loyal customers and one designed by my sister Silvia, who has always been the soul of our award-winning communication and the privileged contact of the many celebrities who are passionate about our creations. The brand interprets the rich historical heritage in full respect of tradition: Damiani jewels, handmade in Italy are the result of an accurate creative work, an exclusive design, a great attention to detail, the quality of the gems and the precision of the craftsmanship. The strong identity, the great manufacturing skill and the original design, all enlivened by this great passion, make each jewel a unique and unrepeatable work of art”.
Guido Grassi Damiani, Presidente del Damiani Group